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Today

Yesterday

Last 7 days
Most recent contacts
Method:
Timeframe:
Overall breakdown for period
Contacts by Mosaic group
Demographic summary table
Would Not Vote For — overall breakdown
Would Not Vote For — by own voter ID
Considering — overall breakdown
Considering — by own voter ID
Share = the tracked party's proportion of All Contacts within that group. Index = Labour (or other party) share within that group divided by the overall Labour share x 100. Eg if we are getting 40% promise overall but 60% with Mosaic A, the index would be 150 i.e. the share with Mosaic A is 50% higher. An index above 100 means the party over-performs in that group; below 100 means it under-performs.

Every demographic category, ranked by index (see the By demographic tab for how Index is calculated). Share = the party's share of All Contacts within that group; Lift (pp) = that share minus the overall share, in percentage points. Sort or filter freely; green = over-performing, red = under-performing vs the overall share.

Download leaderboard (CSV)

Each cell shows the party's share of All Contacts for that combination of two demographics. Darker red = a higher share than the overall average; grey = lower.

Weekly (Mon-start); weeks below the minimum group size are hidden. Double-click a legend series to isolate it.

Weekly share by group (%):

Download weekly grid (CSV)

A written summary of the headline trends, computed from the current data using the sidebar settings (party, period, voted filter). Updates automatically when you change those settings.

Filtered rows for the current period (All Contacts).

Download filtered data (CSV)